{"id":22,"count":3,"description":"<p data-start=\"189\" data-end=\"522\">La sous-cat\u00e9gorie <strong data-start=\"207\" data-end=\"231\">Marketing e-commerce<\/strong> est d\u00e9di\u00e9e aux strat\u00e9gies permettant de <strong data-start=\"272\" data-end=\"317\">attirer, engager et fid\u00e9liser des clients<\/strong> autour d\u2019une boutique en ligne, en compl\u00e9ment du r\u00e9f\u00e9rencement naturel. Elle aborde le marketing comme un <strong data-start=\"424\" data-end=\"450\">levier d\u2019amplification<\/strong>, au service de la visibilit\u00e9 et de la rentabilit\u00e9 du projet e-commerce.<\/p>\r\n<p data-start=\"524\" data-end=\"788\">Le marketing e-commerce ne se limite pas \u00e0 la publicit\u00e9 payante. Il englobe l\u2019ensemble des actions permettant de <strong data-start=\"637\" data-end=\"684\">cr\u00e9er une relation durable avec les clients<\/strong>, d\u2019augmenter la valeur de chaque visiteur et de r\u00e9duire la d\u00e9pendance \u00e0 une seule source d\u2019acquisition.<\/p>\r\n<p data-start=\"790\" data-end=\"829\">Cette sous-cat\u00e9gorie aborde notamment :<\/p>\r\n\r\n<ul data-start=\"831\" data-end=\"1492\">\r\n \t<li data-start=\"831\" data-end=\"925\">\r\n<p data-start=\"833\" data-end=\"925\"><strong data-start=\"833\" data-end=\"861\">Strat\u00e9gies d\u2019acquisition<\/strong> : compl\u00e9mentarit\u00e9 entre SEO, contenu, r\u00e9seaux sociaux et email.<\/p>\r\n<\/li>\r\n \t<li data-start=\"926\" data-end=\"1014\">\r\n<p data-start=\"928\" data-end=\"1014\"><strong data-start=\"928\" data-end=\"958\">Email marketing e-commerce<\/strong> : newsletters, automatisations, relances, fid\u00e9lisation.<\/p>\r\n<\/li>\r\n \t<li data-start=\"1015\" data-end=\"1088\">\r\n<p data-start=\"1017\" data-end=\"1088\"><strong data-start=\"1017\" data-end=\"1048\">Branding et image de marque<\/strong> : coh\u00e9rence visuelle, ton, cr\u00e9dibilit\u00e9.<\/p>\r\n<\/li>\r\n \t<li data-start=\"1089\" data-end=\"1178\">\r\n<p data-start=\"1091\" data-end=\"1178\"><strong data-start=\"1091\" data-end=\"1126\">Marketing de contenu e-commerce<\/strong> : guides d\u2019achat, contenus \u00e9ducatifs, storytelling.<\/p>\r\n<\/li>\r\n \t<li data-start=\"1179\" data-end=\"1262\">\r\n<p data-start=\"1181\" data-end=\"1262\"><strong data-start=\"1181\" data-end=\"1204\">Fid\u00e9lisation client<\/strong> : r\u00e9tention, programmes de fid\u00e9lit\u00e9, relation long terme.<\/p>\r\n<\/li>\r\n \t<li data-start=\"1263\" data-end=\"1334\">\r\n<p data-start=\"1265\" data-end=\"1334\"><strong data-start=\"1265\" data-end=\"1289\">Marketing automation<\/strong> : sc\u00e9narios, segmentation, personnalisation.<\/p>\r\n<\/li>\r\n \t<li data-start=\"1335\" data-end=\"1406\">\r\n<p data-start=\"1337\" data-end=\"1406\"><strong data-start=\"1337\" data-end=\"1358\">Analyse marketing<\/strong> : suivi des performances, arbitrage des canaux.<\/p>\r\n<\/li>\r\n \t<li data-start=\"1407\" data-end=\"1492\">\r\n<p data-start=\"1409\" data-end=\"1492\"><strong data-start=\"1409\" data-end=\"1435\">Limites et d\u00e9pendances<\/strong> : ma\u00eetrise des co\u00fbts, saturation des canaux, durabilit\u00e9.<\/p>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"1494\" data-end=\"1736\">L\u2019approche de Devshivan sur le marketing e-commerce est <strong data-start=\"1550\" data-end=\"1588\">\u00e9quilibr\u00e9e et orient\u00e9e performance<\/strong>. Les contenus publi\u00e9s visent \u00e0 construire des strat\u00e9gies marketing coh\u00e9rentes, capables de soutenir la croissance sans compromettre la rentabilit\u00e9.<\/p>\r\n<p data-start=\"1738\" data-end=\"1770\">Cette sous-cat\u00e9gorie s\u2019adresse :<\/p>\r\n\r\n<ul data-start=\"1771\" data-end=\"2025\">\r\n \t<li data-start=\"1771\" data-end=\"1836\">\r\n<p data-start=\"1773\" data-end=\"1836\">aux <strong data-start=\"1777\" data-end=\"1833\">e-commer\u00e7ants souhaitant structurer leur acquisition<\/strong>,<\/p>\r\n<\/li>\r\n \t<li data-start=\"1837\" data-end=\"1905\">\r\n<p data-start=\"1839\" data-end=\"1905\">aux <strong data-start=\"1843\" data-end=\"1902\">porteurs de projets cherchant \u00e0 fid\u00e9liser leur audience<\/strong>,<\/p>\r\n<\/li>\r\n \t<li data-start=\"1906\" data-end=\"2025\">\r\n<p data-start=\"1908\" data-end=\"2025\">et \u00e0 toute personne souhaitant comprendre comment le marketing peut renforcer un projet e-commerce sur le long terme.<\/p>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"2027\" data-end=\"2251\">Dans un environnement de plus en plus concurrentiel, le marketing e-commerce doit \u00eatre pens\u00e9 comme un <strong data-start=\"2129\" data-end=\"2148\">syst\u00e8me int\u00e9gr\u00e9<\/strong>, capable d\u2019\u00e9voluer avec le march\u00e9, les comportements des consommateurs et les contraintes \u00e9conomiques.<\/p>","link":"https:\/\/devshivan.com\/blog\/category\/e-commerce\/marketing-e-commerce\/","name":"Marketing e-commerce","slug":"marketing-e-commerce","taxonomy":"category","parent":18,"meta":[],"_links":{"self":[{"href":"https:\/\/devshivan.com\/blog\/wp-json\/wp\/v2\/categories\/22","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/devshivan.com\/blog\/wp-json\/wp\/v2\/categories"}],"about":[{"href":"https:\/\/devshivan.com\/blog\/wp-json\/wp\/v2\/taxonomies\/category"}],"up":[{"embeddable":true,"href":"https:\/\/devshivan.com\/blog\/wp-json\/wp\/v2\/categories\/18"}],"wp:post_type":[{"href":"https:\/\/devshivan.com\/blog\/wp-json\/wp\/v2\/posts?categories=22"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}